Blue Ocean Strategy workshop
Discover more about the Blue Ocean Strategy and learn how to create “blue oceans” and discover untapped new market spaces ripe for growth.
Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, Chan Kim and Renee Mauborgne show that lasting success comes not from battling competitors but from creating “blue oceans” — pped new market spaces ripe for growth.
- Jason Hunter (Blue Ocean Strategy Network)
- Eddy Reimerink (SAP)
Taal van de sessie
Woensdag 3 oktober
Tijd: 14.30 – 16.35