Wil je niets missen? Meld je dan aan voor onze updates. Blijf op de hoogte

What comes first? The right product or the right change?

Should business’ start with a great product to realise the opportunity and business change necessary to evolve or should we start with a transformation strategy? Pete Davis and Mike Rawson will talk about how Heineken built a product to understand the scale of digital transformation necessary to compete and what they learnt when they went live.


  • Pete Davis (Heineken)
  • Mike Rawson (Heineken)

Taal van de sessie



Dinsdag 2 oktober
Tijd: 15.55 – 16.35 uur
Zaal: 5