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Deepening customer relationships in B2B context

Bekaert NV
Over de sessie Spreker
Lead-to-Reference Engels


This session will be about:

  • how to identify and prioritize digital commerce opportunities in a B2B industry context
  • how to map out effective customer journey
  • how to turn into successful technical implementation
  • how to ensure successful end customer adoption and obtaining the targeted business benefit

Robrecht Coucke Functie: IT Business Partnership Manager and Enterprise Architect Organisatie: Bekaert NV Bio: Robrecht COUCKE has a base education in Mechanical Engineering which he extended later on with a Master in Industrial Management and a Master in Supply Chain management. Starting his career in R&D and CAD/CAM, he moved early on into a diversity of supply chain and IT roles. Former employers include Ford New Holland, CNH, Iveco and Arcelor. Robrecht is currently mapping out the IT roadmap in support of the commercial activities at Bekaert NV, a solid industrial and truly global company (29000 employees and € 5 billion in combined revenue).
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